The experiential effort From Sid Lee is supported with online, social media and a television campaign to invite customers to sign up online for … Read the whole story
Goodby Silverstein & Partners joins Liberty Mutual's roster of agencies and will lead creative for its U.S. Consumer Markets business unit. The incumbent agency … Read the whole story
In an apparent attempt to delegitimize a paid ad campaign calling for his impeachment, President Donald J. Trump actually drew attention to it by … Read the whole story
Barclays analyst Karen Short says Whole Foods' food innovation cycle may slow as the two companies further integrate, and if Whole Foods becomes more … Read the whole story
Marketing agency Fluent has rebranded to Riddle & Bloom -- which sounds a bit puzzling. Read the whole story
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It has been fascinating to follow the Weinstein effect as it ripples through other industries, including advertising and marketing. Apparently there is no shortage … Read the whole story
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Cross-device is a tactic, not a strategy Read the whole story
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They had invited me to talk about the technological singularity: the moment when computer intelligence surpasses human intelligence. "Is it true?" they asked, brows … Read the whole story
Portland, ME-based ad shop The Via Agency has elevated Scott MacLeod to Director of Planning and Dan Bailin to Director of Client Strategy. Taking … Read the whole story
HelpNorCal.com and the #LoveSpreadsFaster campaign was launched this week to draw attention to and support for Northern California fire devastation recovery efforts. The goal is … Read the whole story
Tire and auto center retail chain Jack Williams Tire has named Philadelphia-based LevLane agency of record (AOR). The agency is responsible for all creative development … Read the whole story
