by Larissa Faw
Twitter held a four-day dog-and-pony show for New York agencies this week to promote its interactive #HolidayIsHappening insights initiative. It's designed to provide advertisers … Read the whole story
by Joe Mandese
Digital media vet Kirk McDonald has been named CMO of AT&T's new, as-yet-unnamed advertising and analytics company. McDonald joins from supply-side platform PubMatic, where … Read the whole story
by Steve McClellan
The Los Angeles-based ad shop intends to reap the benefits, including a new revenue stream, given growing demand from brands for original content beyond … Read the whole story
by Joe Mandese
Would a healthcare act by any other name smell as sweet? According to an Affordable Healthcare Act rebranding stunt by ABC's "Jimmy Kimmel Live!," … Read the whole story
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by Laurie Sullivan
Findings released Thursday by IBMiX based on research from Ipsos aim to help marketers understand what drives human behavior, the need to belong, and … Read the whole story
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by Gavin O'Malley
Joining a chorus of critics, Jack Dorsey says he's not happy with Twitter's current verification policy. "We realized some time ago the system is … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
As a group, the most creative thinkers and doers that I have worked with have been engineers. Yes, engineers. There's a reason that Silicon … Read the whole story
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by Richard Whitman, Columnist
Actually, the research, from Adtaxi, indicates that more than half of Americans would be happy to buy everything online. Everything includes houses, right? Read the whole story