Company CEO Yannick Bollore said he was particularly pleased with what he termed "the recovery in North America," where organic revenue growth rose to … Read the whole story
Under certain conditions, including the failure of Bain's tender offer for the agency, WPP said it would up its stake in Japan's ADK to … Read the whole story
Viewers were reminded of the time Trump ridiculed Florida Sen. Marco Rubio during the Republican debates for needed water as he spoke. Rubio Got … Read the whole story
The new campaign, developed with pro bono creative and media services, features notably upbeat creative and a media plan that spans radio, TV, digital/online, … Read the whole story
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New research shows that emotion is just as important as the deals in earning email engagement on the big day. Read the whole story
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We all know the headlines about television these days: "Massive ratings declines." "Prime time down." "TV dying as viewers cut the cord." Do these … Read the whole story
"If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love-more so than what a brand could … Read the whole story
Dentsu Aegis-owned B2B marketing agency gryo UK has promoted managing director Kate Howe to CEO and made several additional moves to bulk up the … Read the whole story
Marc USA is seeking to help Chicago homeless this holiday season with its pro bono advocacy campaign that raises awareness and urges financial support … Read the whole story
Ulta Beauty, the nation’s largest beauty retailer, has selected a pair of Interpublic Group agencies for creative and media duties following a review, the … Read the whole story
