The experiments will be conducted in partnership with the Center for Advancement of Science in Space, which manages the U.S. National Laboratory research facility … Read the whole story
Under the terms of the deal, which Innovid announced in a blog post this morning, advertisers will have access to viewability performance and delivery … Read the whole story
Barracuda predicts a wave of phishing emails on Black Friday and Cyber Monday. The scam emails and websites will impersonate big brands. Read the whole story
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I hate shopping. Let me clarify: I hate the physical experience of shopping. I find no joy in a mall. I avoid department stores … Read the whole story
- COMMENTARY
One performance marketing company, Webpals Group, has been working with Google's Universal App Campaigns for a year now. Its verdict: two thumbs up. Read the whole story
Another strange twist has occurred in the fight over Japanese ad agency ADK, as WPP agrees to tender its shares, with the option of … Read the whole story
Marketing consultant R3 has bulked up its staff with several new hires from the agency world including Senior Consultant Lana Tobengauz, a 20-plus year … Read the whole story
New York City’s tourism marketing organization NYC & Company is launching a big new campaign—“True York City”--with media and partnerships running across 17 countries … Read the whole story
UK Retailer Debenhams has tapped Mother for creative ad duties after a review. According to Campaign, Mother will be responsible for developing the client’s … Read the whole story
