The toy marketer spent about $85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media. It's the agency's … Read the whole story
Meredith Xcelerated Marketing (MXM), the freestanding marketing services agency within Meredith Corp., has named Roald van Wyk Chief Creative Officer. Wyk, who most recently … Read the whole story
A week before Madison Avenue's major year-end ad forecasts are released, influential Wall Street analyst Brian Wieser this morning reduced his outlook for U.S. … Read the whole story
Mobile set a new record during the Thanksgiving holiday weekend, representing 53.3% of visits -- about 44.6% attributable to smartphones and 8.7% to tablets, … Read the whole story
Online retailers had a spectacular Thanksgiving and Black Friday, according to a study by Rakuten. Read the whole story
- COMMENTARY
Today, the digital lines between business and personal have changed. So here are the new rules of the road for how communication works in … Read the whole story
It's not just a campaign, it's an entire album of original music Periscope has created for the Minnesota Lottery. Read the whole story
Industry veterans Pedro Gravena (Y&R, FCB, W+K) Estêvão Queiroga (NBS, DM9DDB) and Olímpio Neto (PetitFabrik) are partnering to introduce Mosh, a Brazil-based agency. Gravena … Read the whole story
The New York Lottery is out with a new campaign promoting its holiday scratch-off tickets, which are issued each November. The campaign, from McCann … Read the whole story
Stonefire Authentic Flatbreads, part of FGF Brands, has appointed Cincinnati-based Curiosity Advertising as its agency of record. Curiosity is charged with leading all creative … Read the whole story
