MAD Agency Daily
Tuesday, November 28, 2017
  • Initiative Wins Lego's Global Media Assignment

    The toy marketer spent about $85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media. It's the agency's ... Read the whole story

  • MXM Taps SapientRazorfish's Wyk As CCO

    Meredith Xcelerated Marketing (MXM), the freestanding marketing services agency within Meredith Corp., has named Roald van Wyk Chief Creative Officer. Wyk, who most recently ... Read the whole story

  • Wall Street's Wieser Slightly Downgrades 2017 Ad Outlook

    A week before Madison Avenue's major year-end ad forecasts are released, influential Wall Street analyst Brian Wieser this morning reduced his outlook for U.S. ... Read the whole story

  • Holiday Mobile Purchases Set Record, Jump To Meet Search Growth

    Mobile set a new record during the Thanksgiving holiday weekend, representing 53.3% of visits -- about 44.6% attributable to smartphones and 8.7% to tablets, ... Read the whole story

  • Black Friday Sales, Click Rates Soar: Rakuten Study

    Online retailers had a spectacular Thanksgiving and Black Friday, according to a study by Rakuten. Read the whole story

  • Communication: The 2018 Edition

    Today, the digital lines between business and personal have changed. So here are the new rules of the road for how communication works in ... Read the whole story