by Joe Mandese
Peter Mears, a long-time Interpublic and Omnicom media executive who joined Havas in April as global chief operations officer, has been named CEO of … Read the whole story
by Steve McClellan
Carat, part of Dentsu Aegis, is the incumbent in the U.S., where the brand spent an estimated $95 million on ads in 2016, according … Read the whole story
by Larissa Faw
Alan Wexler, current Co-CEO, will become the lone CEO at the top of the organization at the beginning of the new year. Chip Register, … Read the whole story
by Larissa Faw
The firms' new report analyzes the digital "maturity" of 500 global organizations as it relates to 32 specific innovations to provide guidance to leaders … Read the whole story
COMMENTARY
by Bill Duggan
Marketers often write bad creative briefs for their agencies, the ANA has found after months of probing the issue via an elite task force. … Read the whole story
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by Richard Whitman, Columnist
I know a lot of agencies get behind this movement, which supports fundraising and awareness efforts for men's health issues like prostate cancer and … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
"We have a problem. You know it, I know it, we all know it." That's how Linda Yaccarino, chairman of advertising sales and client … Read the whole story