MediaPost Agency Daily
Tuesday, January 2, 2018
  • DAS COO Brian Curran Exits Omnicom
    by Larissa Faw

    Curran's responsibilities have been assumed by other Omnicom and DAS executives, including Luke Taylor. He joined Omnicom in the summer as CEO of the … Read the whole story

  • Creative Shop Los York Develops Fashion Line
    by Larissa Faw

    The pricey limited-edition collections will help raise money for charities, according to the agency. Read the whole story

  • Allstate's 'Mayhem' Tries Hard To Keep Resolutions
    by Tanya Gazdik

    The campaign, from Leo Burnett (Chicago), rolls out in phases that mirror actual consumer resolution behavior. Read the whole story

  • Study Reveals Why Consumers Block Ads On Android Mobile
    by Laurie Sullivan

    Some 66.5% of U.S. users do not whitelist the website, with about 42.5% leaving the page to search for the information elsewhere. Read the whole story

  • COMMENTARY
    2018: The Power Of Empathy
    by Elizabeth H. Elfenbein, Columnist

    If you felt like brands were getting to know you better in 2017, imagine living in a world where being understood was the most … Read the whole story

  • COMMENTARY
    Marketing's 2017 Shiny Object Obsessions? Bah, Humbug!
    by Maarten Albarda, Featured Contributor

    It's literally almost the end of the year. A heavy burden rests upon me as I stand between you and MediaPost 2018. I feel … Read the whole story

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    The Big Story of 2017
    by Richard Whitman, Columnist

    Come on, is there really any doubt? Read the whole story