MediaPost Publications - MediaPost Agency Daily 01/02/2018

DAS COO Brian Curran Exits Omnicom
by Larissa Faw
Curran's responsibilities have been assumed by other Omnicom and DAS executives, including Luke Taylor. He joined Omnicom in the summer as CEO of the … Read the whole story
Creative Shop Los York Develops Fashion Line
by Larissa Faw
The pricey limited-edition collections will help raise money for charities, according to the agency. Read the whole story

Allstate's 'Mayhem' Tries Hard To Keep Resolutions
by Tanya Gazdik
The campaign, from Leo Burnett (Chicago), rolls out in phases that mirror actual consumer resolution behavior. Read the whole story
Study Reveals Why Consumers Block Ads On Android Mobile
by Laurie Sullivan
Some 66.5% of U.S. users do not whitelist the website, with about 42.5% leaving the page to search for the information elsewhere. Read the whole story
COMMENTARY
2018: The Power Of Empathy
by Elizabeth H. Elfenbein, Columnist
If you felt like brands were getting to know you better in 2017, imagine living in a world where being understood was the most … Read the whole story
COMMENTARY
Marketing's 2017 Shiny Object Obsessions? Bah, Humbug!
by Maarten Albarda, Featured Contributor
It's literally almost the end of the year. A heavy burden rests upon me as I stand between you and MediaPost 2018. I feel … Read the whole story
The Big Story of 2017
by Richard Whitman, Columnist
Come on, is there really any doubt? Read the whole story

Adam Kasper Joins IPG's Genuine
by Steve McClellan
Adam Kasper has been appointed executive media director at digital agency Genuine, part of Interpublic Group. Kasper previously served as chief media officer at … Read the whole story
Uber Selects MediaCom For NA Media Duties
by Steve McClellan
Uber has selected MediaCom for North American media chores, the GroupM agency has confirmed. The app-based ride sharing giant spent an estimated $70 million … Read the whole story
Belk's Project Hometown
by Steve McClellan
Belk is taking the wraps off of a new community relations platform during college football’s Belk Bowl today (Jan. 29). The platform, dubbed Belk: … Read the whole story