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by Steve McClellan
The latest example: The holding company has acquired Portuguese creative agency Bomtempo, Anahory & Ralha - Servicos Criativos, known as BAR. Financial terms were … Read the whole story
by Larissa Faw
Industry veteran Madhu Malhan is joining FCB Global as senior vice president and director of global creative services to elevate the network's creative portfolio, … Read the whole story
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by Laurie Sullivan
Developers at Performics have built an Amazon platform that now allows the performance agency to support clients running advertising campaigns through the marketplace. Read the whole story
by Laurie Sullivan
Pepsi Stuff, the U.S. loyalty program from PepsiCo first released in 1996, will return with this year's Super Bowl 2018 campaign. Read the whole story
by Sarah Mahoney
Print ads are scheduled to run in the U.S., Canada, Asia and Europe, with video and additional creative content running on its website and … Read the whole story
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by Richard Whitman, Columnist
Well here's a clever idea: Team up with an improv group to generate fresh ideas and new creative approaches for brands. The new venture … Read the whole story
COMMENTARY
by Walter Geer, Op-Ed Contributor
After almost 19 years in advertising, the first black developer I've ever worked with is on my current team. Add to that, I've only … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Silicon alleys and valleys are littered with the remains of startups that dressed up to be SaaS. Some of them, to get rich quick, … Read the whole story