Dentsu Aegis issued a revised and downgraded 2018 ad-spending growth forecast today, predicting growth of 3.6% to $589.5 billion worldwide. In its June 2017 … Read the whole story
HONOLULU - An eerie silence fell over the Norwegian Cruise Line's Pride of America after hundreds of phones sounded an alarm to signal a … Read the whole story
Founding employee and co-executive creative director Rob Lambrechts has been elevated to chief creative officer. Read the whole story
The campaign features a number of films including some labeled for each day of the week. Each of these stories will be featured on … Read the whole story
COMMENTARYCES in Las Vegas is the land of out-there innovation, as long as show-goers know where to look. The days of CES being located … Read the whole story
- COMMENTARY
Brian Wieser from Pivotal Research is a wise man. He is also a bit of a contrarian at times. For instance, he predicts that … Read the whole story
Platforms are key to media agency success going forward and Wavemaker has hired a Publicis Media veteran to manage them at the recently formed … Read the whole story
IPG Mediabrands has named Scott Berwitz senior vice president, corporate communications. In the post Berwitz will lead global internal and external public relations for … Read the whole story
The creative is designed to challenge the notion that all Canadians are nice by following an athlete on a training run before a hockey … Read the whole story
McDonald’s has selected Publicis Groupe, including Leo Burnett as lead creative agency, to handle its consolidated account in the Gulf Cooperation Council (GCC) region … Read the whole story
