by Steve McClellan
Generator's remit includes digital and offline media research, strategic planning, buying and analytics for the company's full line of products sold in retail stores … Read the whole story
by Larissa Faw
While Droga5 has produced a number of cause-related campaigns, this is the agency's first suicide prevention project. Read the whole story
by Larissa Faw
"We are intrigued to see how it will translate to creative content in marketing and advertising campaigns," says Robyn Lange, curator, Shutterstock, which has … Read the whole story
by Tanya Gazdik
Major players in the beverage industry including PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors looked to reduce overall spending in 2017, including sponsorship budgets. Read the whole story
COMMENTARY
by John Roberts, Op-Ed Contributor
It's no secret that the creative process needs a refresh. I have led discussions with both agency and brand-side people to break down the … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
A few weeks ago I wrote about being authentic and genuine, both as a brand and a person. Unfortunately, there's a downside to always … Read the whole story
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by Richard Whitman, Columnist
Squarespace, the company that helps customers create websites and domains, is back in the Super Bowl for the fifth straight time. Read the whole story