by Larissa Faw
The agency had been appointed as the yogurt brand's agency last year, but is no longer. It wasn't involved in a controversial ad about … Read the whole story
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by Larissa Faw
Teams of Publicis.Sapient, under the technological solutions and consulting arm of Publicis, will be tasked with the architecture and design of Marcel developing its … Read the whole story
by Larissa Faw
GroupM's Mindshare has just released its latest Culture Vulture trend report that explores key consumer and cultural shifts the agency predicts will impact advertisers. Read the whole story
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by Larissa Faw
This newly created agency will focus on content strategy, technology, paid media, PR, data and creative innovation with operations in Atlanta, Chicago and New … Read the whole story
by Karlene Lukovitz
Animated spokescandy "Red" finds a lucky penny, and makes a wish: To become a human being, so that he will stop being pursued by … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
No turf wars -- just a very sensible decision to align standards and protect ad spend. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Has "higher than normal call volumes" become the new normal? The simple answer is yes. And the wall of electronic options being put between … Read the whole story
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by Richard Whitman, Columnist
Most of the Japan-based firm's acquisitions were tied to its international expansion and fell within the purview of the Dentsu Aegis Network, adding estimated … Read the whole story