by Larissa Faw
Beckerman is acquiring full-service digital marketing agency Chicago Digital, while Shaw + Scott is acquiring Seattle-based Loxley CX, an agency that specializes in CX/UX. Read the whole story
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by Laurie Sullivan
The group on Tuesday announced a full list of agencies and companies involved. The purpose of the consortium is to harness blockchain technology and … Read the whole story
by Larissa Faw
Developed with technology partner Matterport, the hotel chain is currently scanning all of its properties with a specially-equipped camera that will produce 3D views … Read the whole story
by Larissa Faw
Cosmetics brand CoverGirl and its agency Zenith are partnering with 'Allure' and PB&J Television to introduce 'Allure Incubator,' which is being positioned as the … Read the whole story
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by Larissa Faw
The playoffs, as a whole, drive more users to platforms. However, content specifically relevant to the sporting event results in higher click-through rates and … Read the whole story
by Larissa Faw
TD Ameritrade is going big with an ad campaign to support what it calls a "game-changing, first-for-the-industry product for retail investors" by offering the … Read the whole story
by Larissa Faw
Ancestry and Droga5 London are acknowledging the divisiveness about Brexit with its new campaign aimed at British residents. The creative is based on the … Read the whole story
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by Richard Whitman, Columnist
Yep, KIND, the snack bar company is spending $6 million--which is what it says most brands in the Super Bowl will spend this year-for … Read the whole story