MAD Agency Daily
Monday, February 19, 2018
  • NCM Seeks Advertisers For Theater AR Experience

    The firm is pitching agencies on its new interactive augmented reality gaming unit and app Noovie Arcade. Read the whole story

  • C-K Helps Trade Group Get Animated In Campaign Extension

    Trade group Paper & Packaging is expanding its three-year-old "How Life Unfolds" campaign to introduce two animated characters. Read the whole story

  • Data-Sharing Customers Want Benefits, Not Just Transparency

    DMA research shows that consumers understand their data powers the internet, and now they want their slice. Read the whole story