MediaPost Publications - MediaPost Agency Daily 03/01/2018

Daniel Bonner Joins Wunderman As Global Creative Chief
by Steve McClellan
WPP digital agency Wunderman has appointed Daniel Bonner global chief creative officer. Bonner is tasked with shaping Wunderman’s creative vision, leading the network’s creative … Read the whole story
As Gun Debate Nears Tipping Point, Dick's, Walmart Likely To Benefit
by Sarah Mahoney
"When it comes time to buy the kids gym shoes and soccer cleats, you'll see more parents saying, 'Let's go to Dick's' as a … Read the whole story

COMMENTARY
Agencies are Killing Their Own Productivity
by Jack Skeels, Op-Ed Contributor
Cast a businessperson's eye toward the new agency productivity report from the Agency Management Institute (AMI), and you'll be struck by agencies' toxic attitude. Read the whole story
Wongdoody Believes 'June Cleaver Is Dead'
by Larissa Faw
But according to the agency, many marketers "need to wake up and take notice," and it has created a consultancy to help them do … Read the whole story
Smuckers, Kellogg, Samsung Get Olympics Gold
by Tanya Gazdik
Kellogg made the fourth biggest gains in ad awareness but was tops in buzz and word of mouth, likely due to backing athletes who … Read the whole story
COMMENTARY
Retail On Its Knees As Consumer Confidence Dips
by Sean Hargrave, Staff Writer
Consumer confidence has dipped at the time when retailers cannot pass on rising costs. Read the whole story
Media Agency Vet Feuling Joins MDC's Assembly
by Richard Whitman, Columnist
Media agency veteran Steven Feuling has joined Assembly, the MDC Partners media agency, as president. Read the whole story

Agency Veteran Doug Hecht Joins Grandesign Advisory Board
by Larissa Faw
Agency veteran and entrepreneur Doug Hecht is joining the advisory board at out-of-home agency Grandesign. Hecht, the former president and chief operating officer at … Read the whole story
Microsoft's New 'Vision/AI' Campaign
by Steve McClellan
The campaign, from agency Blk-Ops, will progress with stories from innovators leveraging AI technology to execute groundbreaking ideas. Read the whole story
Horizon Media Wins $250+ Million UnitedHealth Group Business
by Steve McClellan
Horizon Media has been awarded media planning and buying duties for health insurance giant UnitedHealth Group after a review. The company spent more than … Read the whole story