MediaPost Publications - MediaPost Agency Daily 03/06/2018

UK OOH Firm Talon Expands to U.S.
by Steve McClellan
The U.S. expansion is being activated via a joint venture with Holt Media. The venture's first office has opened in New York. Read the whole story
Madison Avenue's Glass: Literally Half Empty -- Or Full -- Depending On Your Perspective
by Joe Mandese
Many in the ad world think of "Madison Avenue" -- as defined by the big agency holding companies -- as representing a critical mass … Read the whole story

Bell Media Acquires Grocer Platform Carted
by Larissa Faw
The platform offers a digital-brochure-like website with such features as weekly ads and an online grocery shopping website, where customers can shop and pay … Read the whole story
Astound Commerce Merges With Fluid
by Larissa Faw
Under the agreement, both entities will keep their names. Fluid will now run under the Astound Commerce North America umbrella. Read the whole story
New Jarlsberg Campaign Targets Baby Boomers, Their Kids
by Larissa Faw
Digital Surgeons handled all of the creative, including digital elements, advertising, website and media buying for the campaign, which kicks off in New York. Read the whole story
COMMENTARY
The Future Of Media
by Steven Rosenbaum, Featured Contributor
Why do people wring their hands and get so worked up about the future of media? Let's break apart its distinct pieces/parts. Read the whole story
Stunted Growth For Adland In 2017
by Richard Whitman, Columnist
In North America, holding company growth (if you can call it that) was 0.1% in 2017. That's zero point one percent. Read the whole story

Fred & Farid New York 'Unpacks' New AC Hotels Campaign
by Larissa Faw
The creative builds on a social and editorial campaign originally developed in 2015 to showcase the people responsible for the AC Hotels experience. Read the whole story
VB&P Hires Senior Duo For Audi Account
by Larissa Faw
Venables Bell & Partners (VB&P) has hired Uli Kurtenbach as group strategy director and Cara Watson as group brand director to partner together in … Read the whole story
Carmichael Lynch Wins Helzberg Diamonds AOR
by Steve McClellan
Helzberg Diamonds has appointed Carmichael Lynch as its new AOR. The agency, part of Interpubllic begins work immediately and will launch new creative for … Read the whole story