The agencies will shepherd the account via a dedicated unit called Marriott One Media, which will work with the client's internal media teams around … Read the whole story
Agencies are once again asking the big questions for potential interns as they seek to staff up for the summer. Read the whole story
A new study from McCann found that more than 90% of respondents in the U.S. and China, and more than 80% in Japan, said … Read the whole story
In an odd twist, he is being replaced by Angie Fischer, who led client services at Curiosity, as vice president. She's been elevated to … Read the whole story
The National Advertising Division has told Sprint to stop claiming in ads that Verizon's mobile service suffered a slowdown as a result of the … Read the whole story
- COMMENTARY
Our "Truth About Entertainment" study looked at underlying entertainment consumption trends in the U.S., China and Japan. The findings confirmed our core belief that … Read the whole story
That's what happens when you cover marketing too long. You start wishing cookie brands a happy birthday. The NBA great and Oreo share a … Read the whole story
The campaign was developed in-house with the original design for Jimmy the frog and robot created by eZanga's web designer, Ted Kolodzey. Read the whole story
Amy Kean is named head of strategic innovation, Starcom global clients to oversee strategic direction for Starcom clients worldwide. She will also work with … Read the whole story
Consumer goods giant Kimberly-Clark has launched a creative review, the company has confirmed. The firm, whose brands include, Kleenex, Scott, Kotex, Depend and many … Read the whole story
