MediaPost Agency Daily
Friday, March 9, 2018
  • Women, Their Achievements And Dreams Are On Full Display In IDW Ads
    by Larissa Faw

    Multiple channels, famous achievers, aspirational and even comic approaches are being deployed by agencies and their clients to celebrate International Women's Day. Read the whole story

  • Wavemaker Wins Danone's North America Media Business
    by Steve McClellan

    The selection follows last year's acquisition of Whitewave (makers of Silk soy milk and other products) by Danone for an estimated $10.4 billion. Read the whole story

  • International Women's Day: Brands Dodge Hypocrisy Bullets
    by Sarah Mahoney

    Women are growing impatient with faux-feminist empowerment if it's not connected to something larger. "It has to be part of a broader holistic conversation. … Read the whole story

  • Celebrating Women: What Influences Millennials To Spend
    by Laurie Sullivan

    A report released Thursday to celebrate women on International Women's Day highlights ways for brands to target this powerhouse generation by identifying the types … Read the whole story

  • MMGY Global Acquires Hills Balfour
    by Larissa Faw

    Citing Hills Balfour's brand recognition and reputation in both Europe and the Middle East, MMGY Global will retain the name, though it will now … Read the whole story

  • COMMENTARY
    Why Sexist Ads Will Be Gone By #IWD2019
    by Sean Hargrave, Staff Writer

    The big story of #IWD2018 is no more sexist advertising in the UK by the of the year. Read the whole story

  • MEDIApsssst
    Mondelez Conducting Global Media Agency Review
    by Richard Whitman, Columnist

    The snack-food giant has finalized the process in North America, where the firm has split the assignment between Publicis Media's Spark Foundry and digital … Read the whole story