by Steve McClellan
The Omnicom shop has won a contract extension to 2027 that is valued at $741 million. Read the whole story
by Tanya Gazdik
"I wanted to find a way to personally invest white folks into the divisive immigration conversation," Dan Margulis tells "Marketing Daily." Read the whole story
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by Larissa Faw
WPP's Wavemaker UK operation is launching The Splash program to encourage better diversity within its entry-level workforce. Read the whole story
by Joe Mandese
The dreaded RFP -- or, request for proposal -- is losing favor with ad execs, especially marketers, and the rise in programmatic media-buying may … Read the whole story
by Joe Mandese
Interpublic's Magna unit this morning revised its U.S. ad-spending growth forecast for 2018 up by half a percentage point to 5.5%. The release comes … Read the whole story
by Steve McClellan
McCann has appointed Lee Maicon Chief Strategy Pfficer for North America. He joins from Dentsu Aegis Network's 360i, where he served in the same … Read the whole story
COMMENTARY
by Frank Papsadore
There is now a renewed pressure on a marketing fundamental that most media brands have largely ignored over the past 15 years - B2B … Read the whole story
COMMENTARY
by Kevin O’Reilly, Op-Ed Contributor
As social spend is questioned and safety issues surround display, television is looking ever attractive. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Sales and marketing are people-oriented businesses built on relationships. Unfortunately, a lot of these relationships are "fake," meaning your associates don't have much interest … Read the whole story
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by Richard Whitman, Columnist
Is that it Adland? Really? Read the whole story