Google's Preferred Lineup program will run ads only on videos that have been 100% verified, which has been made easier through new content eligibility … Read the whole story
The Atlanta-based agency is the first shop to oversee the brand since McCormick acquired French's as part of its agreement to purchase the Reckitt … Read the whole story
At the 4As Accelerate conference, Publicis Groupe's Arthur Sadoun, P&G's Marc Pritchard and Grey New York's Debby Reiner discussed how they are reinventing the … Read the whole story
Lowcock will put into effect global brand safety protocols for UM clients and work with all partners to ensure accountability to these standards. Read the whole story
MCD agencies explore differentiated models that may encourage a successful entrepreneurial mind-set. Read the whole story
'Dilly Dilly' hasn't boosted the brand's regular beer sales yet, but it's hoping to get lift from the uptrending citrus beer category. Read the whole story
- COMMENTARY
Marketers don't hear much about bringing in offline data to optimize online ad bids -- but TruSignal, a predictive analytics and data company, is … Read the whole story
Developed with Arnold Worldwide, the "Looking Out For Each Other" creative suggests everyone can make the world a better place, no matter how hectic … Read the whole story
Agency Preacher specifically sought out Banks to direct and inject her humor into a series of ads that highlight the issues women face with … Read the whole story
After finding success in Ohio, Doner's pro bono campaign to raise awareness about opioid addiction will now spread across the U.S. To date, the … Read the whole story
