MediaPost Publications - MediaPost Agency Daily 04/16/2018

Sorrell Resigns, Interim WPP C-Team Put In Place
by Joe Mandese
Sir Martin Sorrell, whose keen financial acumen transformed Madison Avenue in a series of takeovers to form the most formidable agency holding company the … Read the whole story
End Of An Era At WPP As Sorrell Steps Down
by Richard Whitman, Columnist
Technically, the company is treating it as a retirement -- and he will also be around to assist with the transition. That said, it's … Read the whole story

Troika Launch First Work For PGA, Haymaker For Reef
by Larissa Faw
The "Live Under Par" tagline will also become the PGA Tour's first new theme and tagline since "These Guys Are Good," the longest-running advertising … Read the whole story
BMW, Jeep, Toyota Named Most-Loved Auto Brands
by Tanya Gazdik
"Storytelling is a critical part of marketing and being successful hinges on the ability to make it resonate emotionally," says Fiat Chrysler Automobiles CMO … Read the whole story
Kaiser Permanente Enlists Stephen Curry To Promote Mental Resilience
by Tanya Gazdik
The spot aims to show how mental resilience helps Curry grow as a person and as a top-level athlete - and how it can … Read the whole story

Monoprix Debuts 'The Worst Song In The World'
by Larissa Faw
Monoprix and its agency Rosapark are promoting the French-based grocery chain's home delivery services by introducing "The Worst Song in the World." Read the whole story
WPP's Superunion Appoints Clugston Executive Creative Director
by Larissa Faw
While each of the individual agencies had their own ECDs, Clugston is the first to be officially announced in the U.S. since the merger. Read the whole story
Dalton Agency Wins GATE Petroleum AOR
by Larissa Faw
The agency will focus on the company's retail convenience stores, car washes and fuel services divisions. Read the whole story