by Joe Mandese
One day after announcing that founder Bryan Wiener had stepped down as chairman to become CEO of digital audience measurement firm comScore, 360i announced … Read the whole story
by Larissa Faw
Gray, who managed the agency's relationship with Target for three years, will help lead Colle McVoy's growth strategy, pitch management and marketing. Read the whole story
by Steve McClellan
The 5-year-old practice works a bit like an outside business consultant except that it is inside the agency. Stich, who's been promoted to chief … Read the whole story
by Larissa Faw
Actor Larry Thomas will represent the company across all media. The brand's new tagline will build off the iconic "No Soup For You!" punch … Read the whole story
by Chuck Martin
Diageo has launched a virtual reality experience featuring a first-person interactive story about the dangers of binge drinking. The video, Decisions: Party's Over, comprises … Read the whole story
by Tanya Gazdik
The research also included in-depth interviews with the CMOs of Georgia-Pacific, Kelly Services, Keds, Diageo, Bayer and HP. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
That's how much budget Ritz-Carlton wasted in March on Instagram fake followers. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
It was a shattering blow to the very heart of Canada. On Friday, April 6, at an intersection in Northern Saskatchewan, a semi truck … Read the whole story
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by Richard Whitman, Columnist
Bollore, the father of Havas CEO Yannick Bollore, runs a family business empire that spans communications, shipping and logistics. Over a decade ago, he … Read the whole story