The TriHonda area is one of Honda's most important sales regions, accounting for some $45 million in annual advertising. Read the whole story
The agency and its new client have already kicked off a humorous campaign, which launched earlier this month, to promote Barbasol's new line of … Read the whole story
Kinetic, part of WPP, is relaunching its production management company Lively Production with new eco-friendly production options. Read the whole story
Roku's OTT platform can be more effective than linear TV for a select group of advertisers, a survey by Magna, IPG Media Lab and … Read the whole story
For the first time the fantasy sports game provider is offering single-game contests around post-season NBA action. Read the whole story
Havas senior executive Jean-Philippe Dorent and Bollore Group CEO Giles Alix were presented to magistrates along with Vincent Bollore after two days of questioning … Read the whole story
"People believe in vampires, zombies and other mythical creatures, but somehow one in four Americans does not believe in climate change." Read the whole story
Los Angeles-based media agency MBMG has added Lisa Henderson as senior buyer for its local broadcast team. The 20-plus year media buying veteran was … Read the whole story
French luxury goods company LVMH has called a review of its media agency assignment for North America. The company spends nearly $400 million on … Read the whole story
