MAD Agency Daily
Thursday, April 26, 2018
  • Horizon Media Adds Another Major Honda Regional Account

    The TriHonda area is one of Honda's most important sales regions, accounting for some $45 million in annual advertising. Read the whole story

  • No Fooling: Barbasol Taps Onion Labs As Its New AOR

    The agency and its new client have already kicked off a humorous campaign, which launched earlier this month, to promote Barbasol's new line of … Read the whole story

  • Kinetic North America Greens Up Its OOH Production Unit

    Kinetic, part of WPP, is relaunching its production management company Lively Production with new eco-friendly production options. Read the whole story

  • Better Ad Effectiveness For Roku's OTT, IPG Study Finds

    Roku's OTT platform can be more effective than linear TV for a select group of advertisers, a survey by Magna, IPG Media Lab and … Read the whole story

  • FanDuel Campaign Promotes More Ways To Play

    For the first time the fantasy sports game provider is offering single-game contests around post-season NBA action. Read the whole story