Less than a year ago, Revlon consolidated its global media assignment with MediaCom. It's now up for grabs again. Read the whole story
The agency and its parent are partnering with Snapchat to build off the latter's Project YouDoYou initiative that focuses on empowering young females. Read the whole story
In a newly created role, Russell will partner with MDC's healthcare agency Concentric, and with over a dozen other agencies throughout the network to … Read the whole story
McCann Worldgroup has named Chris Macdonald and Nannette Dufour to new leadership positions as Luca Lindner, who has been president of McCann Worldgroup, has … Read the whole story
The new agency has been in stealth mode for the last year and is now ramping up staff to serve a stable of growing … Read the whole story
Nearly eight years after it was launched, the ad industry's consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less … Read the whole story
The Advertising Research Foundation, Coalition for Innovative Media Measurement and Data & Marketing Association this morning announced plans to develop audience "data quality labeling … Read the whole story
- COMMENTARY
A new role - the brand safety officer - is a first step in helping procurement and brands better understand the current state of … Read the whole story
Well, actually he was an ad man until the lure of showbiz pulled him in another direction. Read the whole story
3M is launching its first brand campaign in nearly a decade to show the impact of science on day to day lives. Developed with … Read the whole story
Creative veteran Jay Gelardi has joined Phenomenon as Executive Creative Director, a new role at the agency. Previously he was executive creative director at … Read the whole story
Widex, the worlds’ fourth largest maker of hearing technology, appointed Marketsmith as its U.S. AOR for the manufacturer's Hearing Solutions division. The formal review--culminating … Read the whole story
