MediaPost Agency Daily
Monday, May 7, 2018
  • Microsoft Retains Dentsu Aegis For Media Duties After A Review
    by Steve McClellan

    Dentsu Aegis has handled the account since 2014. A dedicated unit at Interpublic's McCann handles creative duties, which were not part of the review. Read the whole story

  • MilkPEP Sounds Alarm On Kids' Health Risk In New Campaign
    by Larissa Faw

    Developed with agency Campbell Ewald, the "Pour More Milk" campaign asserts many kids are at risk for osteoporosis and other health issues due to … Read the whole story

  • Initiative Taps Storms For Top U.S. Analytics Role
    by Steve McClellan

    Michael Storms, most recently with Hearts & Science, joins the IPG Mediabrands agency as Chief Analytics Officer. Read the whole story

  • Campopiano Jumps From Saatchi To FCB
    by Larissa Faw

    This appointment serves as a homecoming for the creative talent, who spearheaded the recent viral Super Bowl "It's a Tide Ad" spots. Read the whole story

  • COMMENTARY
    Marketing Procurement Trends In 2018
    by Maarten Albarda, Featured Contributor

    Here are some takeaways from the ANA Financial Management Conference in Hollywood, Fla., which I attended earlier this week. First of all, a more … Read the whole story

  • MEDIApsssst
    Survey Finds Many Firms Still Have GDPR 'Knowledge Gaps'
    by Richard Whitman, Columnist

    That's according to a new survey from the WFA which found that half of respondents still have "major knowledge gaps" regarding the new regulations. Read the whole story