by Larissa Faw
Company CEO Scott Kauffman said the firm may sell off some of its agencies, and said there is "unrecognized value in our portfolio." Read the whole story
by Steve McClellan
The holding company has formed Team Energy, created specifically for BP, which will provide services including advertising, media (including digital), marketing communication and branding, … Read the whole story
by Joe Mandese
Despite a national and global debate over consumer data privacy and major database breaches, consumers are two to three times more likely to share … Read the whole story
by Joe Mandese
MDC's The Media Kitchen has promoted Barry Lowenthal to CEO from President of the communications planning and media services agency. Over the past eight … Read the whole story
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by Steve McClellan
With the acquisition, the companies will merge their respective data intelligence platforms, creating what they believe will be a more attractive business proposition to … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I've always believed marketers should be storytellers first, but they need to manage data to make sure their stories are being told to the … Read the whole story
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by Richard Whitman, Columnist
Not surprising, really. If you've spent any time in the media and marketing space, or read The New Yorker, you know Auletta's work. He … Read the whole story