Company CEO Scott Kauffman said the firm may sell off some of its agencies, and said there is "unrecognized value in our portfolio." Read the whole story
The holding company has formed Team Energy, created specifically for BP, which will provide services including advertising, media (including digital), marketing communication and branding, … Read the whole story
Despite a national and global debate over consumer data privacy and major database breaches, consumers are two to three times more likely to share … Read the whole story
MDC's The Media Kitchen has promoted Barry Lowenthal to CEO from President of the communications planning and media services agency. Over the past eight … Read the whole story
With the acquisition, the companies will merge their respective data intelligence platforms, creating what they believe will be a more attractive business proposition to … Read the whole story
- COMMENTARY
I've always believed marketers should be storytellers first, but they need to manage data to make sure their stories are being told to the … Read the whole story
Not surprising, really. If you've spent any time in the media and marketing space, or read The New Yorker, you know Auletta's work. He … Read the whole story
The Outdoor Advertising Association of America (OAAA) has appointed Publicis New York as AOR following a competitive pitch. There was no incumbent AOR, as … Read the whole story
Cloud-based file-sharing service WeTransfer has launched its first out-of-home campaign in which it's showcasing how musician Kelela and her team have used the platform, … Read the whole story
Greg James, former chief strategy officer North America has been promoted to global chief strategy officer for Havas Group’s media business. He’s credited with … Read the whole story
