Some 15% of ANA members surveyed in a new Forrester-ANA report say they're incorporating addressable and advanced TV-buying techniques into plans today, and another … Read the whole story
The new campaign, "Betta Getta Jetta," features a dozen tracks from Interscope Records artists to help showcase the nameplate's new sound system from BeatsAudio. Read the whole story
The "From Dust To Gold" campaign was developed with the Portland and New York offices of AKQA. Read the whole story
What began as a discussion about the role blockchain technology likely will play in removing friction and increasing transparency for business turned into a … Read the whole story
It may be common sense that CEO's with strong reputations also have a pronounced effect on the reputations of their corporations, especially for high … Read the whole story
"How can anyone promise sales outcomes -- and then also work with your competitors?" That was one of several questions posed by Joe Marchese … Read the whole story
The awards keep rolling in to the Association of National Advertisers for the group's efforts regarding media transparency and its industrywide impact. Read the whole story
John Deere is appointing EP+Co as AOR for the company's consumer equipment business following a competitive review. The incumbent agency was GSD&M. Now, the … Read the whole story
The ads will run across connected TV, pre-roll, digital display, rich media display and social channels and specifically target friends, couples and families. Read the whole story
Bill Hughes departs SapientRazorfish to join Accenture Interactive's MXM as creative operations director. In this newly created role, Hughes will be responsible for all … Read the whole story