According to Zenith, the biggest increase in dollar terms will be in China, where Zenith expects the World Cup to generate $835 million in … Read the whole story
The three-day event this week will include visits to 26 agencies. "We think it's super important for people to see the product in action," … Read the whole story
The sportswear and fashion brand spends an estimated $100 million-plus on measured media worldwide, most of it outside the U.S. Read the whole story
More than three in four American voters believe Roseanne Barr's tweet that led to ABC canceling the revival of "Roseanne" was racist, according to … Read the whole story
- COMMENTARY
Is advertising going to take a step backwards? I ask this question because I find the current state of advertising to be fascinating. Let … Read the whole story
Brought to you by Havas, a blockchain-powered loyalty rewards program. Read the whole story
Tara DeVeaux, who’s been CMO at BBDO NY since January of 2017 is leaving to join Los Angeles-based entertainment marketing company Wild Card and … Read the whole story
The creative features the brand's signature jingle and various travel scenarios where high hotel prices are slashed while a giant finger masks the hotel … Read the whole story
Dragon Army has been named web and mobile AOR for The Honey Baked Ham Company. Dragon Army will support all digital efforts for the … Read the whole story
