MediaPost Agency Daily
Tuesday, July 3, 2018
  • It's A Deal: IPG To Acquire Acxiom Marketing Solutions
    by Steve McClellan

    The agreement has been approved by the boards of both companies. It's estimated that AMS will account for about 8% of the combined company's … Read the whole story

  • MDC, CP+B Slapped With $20 Million Defamation Suit
    by Steve McClellan

    The suit was filed by Ralph Watson, who was fired by CP+B from his Chief Creative Officer post (Boulder) in February after allegations of … Read the whole story

  • Ad Council Taps GE's Linda Boff As Board Chair
    by Larissa Faw

    Boff, who joined the Ad Council board in 2012, succeeds Y&R chief David Sable in the role. Read the whole story

  • COMMENTARY
    If Government Can't Protect Consumer Privacy, Brands Must
    by Mauricio Ruiz, Op-Ed Contributor

    It's been two months since the Cambridge Analytica scandal came to light. If you're a brand, know this unprecedented episode illustrates a real threat … Read the whole story

  • COMMENTARY
    IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer Data
    by Joe Mandese

    In what likely is the biggest consumer data play by any agency holding company since Dentsu Aegis Network's $1.5 billion acquisition of Merkle, Interpublic … Read the whole story

  • MEDIApsssst
    Anonymous "Sex Predator" Allegations Challenged In Court
    by Richard Whitman, Columnist

    The lawsuit comes after creative veteran Ralph Watson was anonymously outed in January on the Diet Madison Avenue social-media site for undisclosed sexual harassment … Read the whole story