MediaPost Agency Daily
Friday, July 13, 2018
  • Omnicom Unveils People-Based Marketing Platform
    by Steve McClellan

    It's the latest effort by a holding company to drive personalized consumer experiences at scale, and follows the recent acquisition of Acxiom by Interpublic. Read the whole story

  • Ogilvy Abruptly Fires CCO Tham Khai Meng
    by Larissa Faw

    Ogilvy CEO John Seifer fired Meng after the agency investigated complaints of behavior that was determined to be a "clear breach" of Ogilvy's code … Read the whole story

  • Publicis Groupe Fine-Tunes Its Global Organization Chart
    by Larissa Faw

    The Groupe will install two interim management heads. North America will be led by a unified executive committee. Read the whole story

  • Global Programmatic Media Moves More In-House
    by Wayne Friedman

    Half of all global media agencies use their own ad tech to make programmatic media buys, which helps maintain better transparency with clients, among … Read the whole story

  • MEDIApsssst
    Marketing Men Behaving Badly, Chapter...Oh, I've Lost Count
    by Richard Whitman, Columnist

    It wasn't a great week for the advertising and marketing industry. A troika of senior executives, who should be industry role models, find themselves … Read the whole story

  • COMMENTARY
    TV Advertising's Future Will Focus On What We Actually DO With Data
    by Dave Morgan, Featured Contributor

    Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that's not … Read the whole story