MAD Agency Daily
Thursday, July 19, 2018
  • Papa John's Agency Woes Continue As Fallon Resigns Account

    Fallon had the pizza chain's advertising account for a little more than a month and resigned it earlier today. Read the whole story

  • Report: Brands Need To Rethink Attitudes About Consumers And Aging

    Brands need to jettison traditional age-related stereotypes in their marketing strategies according to a new report from McCann. Read the whole story

  • Amazon, Target Win Big On Prime Day

    Target says its one-day sales event, which it billed as a "no membership required" extravaganza, led to its highest single day of sales and ... Read the whole story

  • Editor's Note: Our New Look

    Dear MAD Fans, No doubt you caught the new visual look at the top of the newsletter starting with today's issue, which is less ... Read the whole story

  • Marketers Should Never Favor Data Over Empathy

    In today's world of seemingly endless data, artificial intelligence, and real-time decision-making, companies and brands have abundant opportunities to profile consumers and use the ... Read the whole story

  • Demystifying DMPs, CDPs

    This industry loves a good acronym. First it was DSP (demand-side platform), then came DMP (data-management platform), and now we have CDPs to contend ... Read the whole story