Fallon had the pizza chain's advertising account for a little more than a month and resigned it earlier today. Read the whole story
Brands need to jettison traditional age-related stereotypes in their marketing strategies according to a new report from McCann. Read the whole story
Target says its one-day sales event, which it billed as a "no membership required" extravaganza, led to its highest single day of sales and … Read the whole story
Dear MAD Fans, No doubt you caught the new visual look at the top of the newsletter starting with today's issue, which is less … Read the whole story
- COMMENTARY
In today's world of seemingly endless data, artificial intelligence, and real-time decision-making, companies and brands have abundant opportunities to profile consumers and use the … Read the whole story
- COMMENTARY
This industry loves a good acronym. First it was DSP (demand-side platform), then came DMP (data-management platform), and now we have CDPs to contend … Read the whole story
Yeah, it's been almost five years and still no resolution in the KSL Media Bankruptcy Case. Read the whole story
The campaign runs across a variety of channels, including YouTube, Roku, Hulu, Amazon Fire, Programmatic, Facebook, Instagram (paid and organic). Read the whole story
Analytics firm DialogTech has appointed Viji Davis senior vice president marketing. Davis was previously chief marketing officer at Omnicom’s Resolution Media, where she served … Read the whole story
Gaming giant Activision has retained 72andSunny, part of MDC Partners, after a review, the company has confirmed. Wieden+Kennedy was a finalist in the review. … Read the whole story
