A study by the WFA found that companies use influencers to boost brand awareness, reach new and targeted audiences and improve brand advocacy. Read the whole story
Scott Gelber has been promoted to president, Merkley+Partners, and Brock Davis has joined Martin Williams as Chief Creative Officer. Read the whole story
WPP is in early talks with ecommerce giant Alibaba Group and two other big Chinese companies to sell a 20% stake in WPP China, … Read the whole story
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It's a good time to be alive. If you don't believe me, try subscribing to the Future Crunch newsletter. Read the whole story
The creative pulls at the heartstrings as it showcases poignant moments in the lives of a farmer and his daughter, from a lesson on … Read the whole story
Chicago-based agency OKRP has expanded its creative department with the addition of nine new employees including two creative directors, four associate creative directors and … Read the whole story
BIOS Lighting is awarding AOR duties to San Diego-based Jacob Tyler (JT) following a formal review. Previous work was developed in-house. JT will be … Read the whole story
