MAD Agency Daily
Thursday, July 26, 2018
  • Viewers Redefined: Meet 'The Fragmented'

    We found a new kind of audience; or, really, multiple types of audience whose viewing behaviors are changing by the day. And the TV ... Read the whole story

  • Engine Group Rebrands North American Network, Launches Data Platform

    The main idea is to better present the firm to clients as a full service, data-driven marketing solutions company. Read the whole story

  • KBS Relaunches TruMoo Chocolate Milk

    "With this campaign, KBS takes the TruMoo brand to a different level, appealing to parents and how play was for them as kids," said ... Read the whole story

  • Retailers Lag In Meeting Shoppers' Digital Expectations, Study Finds

    Shoppers want email and text receipts, but less than half of all retailers are investing in them, Incisiv and Windstream Enterprise report. Read the whole story

  • Latest Glenfiddich 'Experimental' Whisky Campaign Aims To Surprise

    This primarily social international campaign for new Fire & Cane single malt includes video using CGI, "reverse order" sequencing. Read the whole story

  • The Benevolent Oligopoly In Ad Tech

    The prediction of consolidation is finally coming to fruition. The ad-tech space has been bloated for years, and clear winners and losers are beginning ... Read the whole story