MediaPost Publications - MediaPost Agency Daily 08/01/2018

IPG Mediabrands Taps Zonfrillo To Lead Magna
by Steve McClellan
Andy Zonfrillo was previously head of trading at Omnicom Media Group and earlier held senior jobs at GroupM and Mindshare. Read the whole story
D&G Awarded Chicken of the Sea AOR
by Larissa Faw
The agency will handle creative and strategy and work with Canvas Worldwide on media. Read the whole story

Most Marketers Plan To Go Direct-To-Consumer, Bypass 'Walled Gardens'
by Joe Mandese
Nearly two-thirds of marketers believe major brands will develop direct-to-consumer digital media strategies that bypass so-called walled gardens like Amazon, Google and Facebook within … Read the whole story
P&G Continues To Drive Change In Adland
by Richard Whitman, Columnist
Don't take my word for it. Go listen to CEO David Taylor's comments on advertising during the company's quarterly earnings conference call today. Read the whole story
COMMENTARY
Drifting Alone On The Social Network
by Gord Hotchkiss, Featured Contributor
It was a long Facebook post, written by somebody in deep pain who laid their soul bare for their entire network to see. What … Read the whole story

McKinney, Corian Bring Moodboard Maker To New York's Grand Central
by Steve McClellan
Last month McKinney and client DuPont Corian Design unveiled a new app—the Moodboard Maker--intended to help the firm’s designers and customers collaborate quickly and … Read the whole story
Horizon Media Veteran Heimlich Joins Gale
by Steve McClellan
Agency Gale is expanding its management team with the addition of Adam Heimlich as senior vice president media. In this newly-created role, Heimlich is … Read the whole story
BAM Wins Product Sourcing Business
by Larissa Faw
One year after merging, the B2B companies Efficient Collaborative Retail Marketing (ECRM), a provider of product sourcing and category planning solutions, and RangeMe, an … Read the whole story