MediaPost Publications - MediaPost Agency Daily 08/06/2018

R2C Group Drops Peloton For Aaptiv
by Larissa Faw
Citing a conflict of interest (and likely higher ad budget), R2C Group is dropping client Peloton after being named Media AOR for Aaptiv, a … Read the whole story
Avocet Adds 2 Metrics To Its Programmatic Platform
by Larissa Faw
The company says it is "first to market" with "view duration" and "incrementality" metrics. Read the whole story

SunnyD Rebrands WithTerri & Sandy
by Larissa Faw
SunnyD is returning to TV for the first time in three years as the beverage brand undergoes a makeover by agency Terri & Sandy … Read the whole story
Aldo Dials Up Content, Engagement In New Campaign
by Sarah Mahoney
"When it comes to getting ready for that fun, exhilarating butterfly moment, they want to be ready," Aldo's Adam Starr tells "Marketing Daily." Read the whole story
Is Sorrell Struggling To Attract Board Members To His New Venture?
by Richard Whitman, Columnist
According to one report, he is. That's due largely to his ongoing battles with his former employer WPP. Read the whole story

Pier 1's New 'This Is Me' Platform
by Larissa Faw
Shifting away from shilling products and discounts, Pier 1 and agency Droga5 are rebranding the retailer with an emotionally driven campaign that focuses more … Read the whole story
Blue Sky Agency Adds Three New Roles
by Larissa Faw
Blue Sky Agency is appointing three new hires to newly created roles to help the Atlanta-based shop handle its growing client roster. Marco Worsham, … Read the whole story
Allen & Gerritsen Wins NOD Account
by Larissa Faw
The National Organization on Disability (NOD) is naming Allen & Gerritsen (A&G) as its new agency partner after a formal review. A&G will create … Read the whole story