"Well Village" will tap into various Havas agencies including Havas Creative, Havas Health & You, TRIPTK, Havas Helia and Havas Media. Read the whole story
A new ad features Williams softly reciting the lyrics of "Mama Said Knock You Out," with images that shift between tennis and motherhood. Read the whole story
The acquisition will launch Salesforce Marketing Cloud capabilities for the Dentsu network in Australia. Read the whole story
Worldwide marketing spending will approach $1.3 trillion this year, with about two-fifths of that going to the U.S. marketplace, according to an updated forecast … Read the whole story
- COMMENTARY
One of the top challenges facing influencer marketing is one common across the entire arena of digital marketing: brand safety. At this year’s Cannes … Read the whole story
That's the conclusion that Jerrid Grimm came too after surveying industry pros about their ad avoidance-related behavior. Frankly, who can blame them? Read the whole story
Joe Lampertius, the former global CEO, shopper marketing at Grey Global Group, is returning to Momentum Worldwide to serve in a dual role as … Read the whole story
When its campaign wraps, the vinyl billboards will be transformed into products available for purchase. Read the whole story
Royal National Lifeboat Institution (RNLI) is appointing Wavemaker to handle all of the charity's media planning and buying in the UK and Ireland following … Read the whole story
