MAD Agency Daily
Friday, August 24, 2018
  • Havas Wins Rite Aid Business

    "Well Village" will tap into various Havas agencies including Havas Creative, Havas Health & You, TRIPTK, Havas Helia and Havas Media. Read the whole story

  • Droga5 Helps Chase, Serena Williams Celebrate Motherhood

    A new ad features Williams softly reciting the lyrics of "Mama Said Knock You Out," with images that shift between tennis and motherhood. Read the whole story

  • Dentsu Aegis Agrees To Acquire Amicus Digital

    The acquisition will launch Salesforce Marketing Cloud capabilities for the Dentsu network in Australia. Read the whole story

  • Global Marketing Approaches $1.3 Trillion, U.S. = Two-Fifths Of It

    Worldwide marketing spending will approach $1.3 trillion this year, with about two-fifths of that going to the U.S. marketplace, according to an updated forecast … Read the whole story

  • Let's Keep Influencer Marketing Accountable

    One of the top challenges facing influencer marketing is one common across the entire arena of digital marketing: brand safety. At this year’s Cannes … Read the whole story