MediaPost Publications - MediaPost Agency Daily 08/31/2018

Reports: WPP Officially Set To Name Read CEO
by Steve McClellan
Multiple UK reports now indicate that Read will be be officially anointed next week, when the firm will release first-half financials. Read the whole story
Droga5 Wins Essentia Water AOR Assignment
by Larissa Faw
The agency will help reposition the ionized alkaline bottled water company as a "lifestyle brand." Read the whole story

Nissan Is 'Calling All Heismans' For Eighth Year
by Tanya Gazdik
Nissan's marketing featuring Heisman winners "is absolutely the pinnacle for us from a brand-lift standpoint," Nissan's Erich Marx tells "Marketing Daily." Read the whole story
COMMENTARY
Open Workspaces Don't Work -- But Outdoor Spaces Do
by Scott Gillum, Op-Ed Contributor
At first, I used to hide it, my dirty little secret. Someone on a call would say, "Is that a bird chirping?" I was … Read the whole story
MediaMonks Unveils New Labs Operation
by Richard Whitman, Columnist
The new unit will focus on innovation and rapid prototyping and is already working on projects using AI, VR, voice technology and other cutting-edge … Read the whole story

Baldwin& Names First Communications Strategy Director
by Larissa Faw
Michelle Blaser, formerly with MullenLowe Mediahub, is joining Baldwin& as its first-ever communications strategy director to develop connections strategy across all accounts, including KIOTI … Read the whole story
T. Rowe Price Analysts Are Diligent In New 'Full Story' Campaign
by Larissa Faw
T. Rowe Price's new ad campaign explains how analysts pick companies to invest in -- and how that process brings value to clients. Read the whole story
JNA Advertising Wins Palmetto Moon AOR Account
by Steve McClellan
Overland Park, KS-based JNA Advertising has been named agency of record for Palmetto Moon, a specialty gift and Southern lifestyle apparel chain. JNA will … Read the whole story