Multiple UK reports now indicate that Read will be be officially anointed next week, when the firm will release first-half financials. Read the whole story
The agency will help reposition the ionized alkaline bottled water company as a "lifestyle brand." Read the whole story
Nissan's marketing featuring Heisman winners "is absolutely the pinnacle for us from a brand-lift standpoint," Nissan's Erich Marx tells "Marketing Daily." Read the whole story
- COMMENTARY
At first, I used to hide it, my dirty little secret. Someone on a call would say, "Is that a bird chirping?" I was … Read the whole story
The new unit will focus on innovation and rapid prototyping and is already working on projects using AI, VR, voice technology and other cutting-edge … Read the whole story
Michelle Blaser, formerly with MullenLowe Mediahub, is joining Baldwin& as its first-ever communications strategy director to develop connections strategy across all accounts, including KIOTI … Read the whole story
T. Rowe Price's new ad campaign explains how analysts pick companies to invest in -- and how that process brings value to clients. Read the whole story
Overland Park, KS-based JNA Advertising has been named agency of record for Palmetto Moon, a specialty gift and Southern lifestyle apparel chain. JNA will … Read the whole story
