MAD Agency Daily
Friday, August 31, 2018
  • Reports: WPP Officially Set To Name Read CEO

    Multiple UK reports now indicate that Read will be be officially anointed next week, when the firm will release first-half financials. Read the whole story

  • Droga5 Wins Essentia Water AOR Assignment

    The agency will help reposition the ionized alkaline bottled water company as a "lifestyle brand." Read the whole story

  • Nissan Is 'Calling All Heismans' For Eighth Year

    Nissan's marketing featuring Heisman winners "is absolutely the pinnacle for us from a brand-lift standpoint," Nissan's Erich Marx tells "Marketing Daily." Read the whole story

  • Open Workspaces Don't Work -- But Outdoor Spaces Do

    At first, I used to hide it, my dirty little secret. Someone on a call would say, "Is that a bird chirping?" I was … Read the whole story