MediaPost Agency Daily
Tuesday, September 4, 2018
  • It's Official: Mark Read Is WPP's New CEO

    The company put out an official announcement Monday after months of speculation that the job was Read's to lose. Read the whole story

  • Ford Hires Wieden + Kennedy For Fall Campaign Work

    Ford Motor Co. confirmed today it has selected Wieden + Kennedy to lead the creative work for its upcoming U.S. fall campaign. Read the whole story

  • Gittings Joins Essence For New NA Strategy Role

    Jon Gittings joins Essence from sibling GroupM agency MediaCom where he has spent the last four-plus years, most recently as chief strategy officer for … Read the whole story

  • FEMA, Ad Council Get 'Ready' For September

    In this latest iteration of the public service "Ready" campaign, Facebook's Creative Shop is responsible for much of the ad content that includes a … Read the whole story

  • Ads.txt Is Only The First Step In Combating Ad Fraud

    Adland needs to know that ads.txt is more of a welcome start in the fight against fraud. It is far from a silver bullet. Read the whole story

  • Big Week Coming Up For WPP

    WPP made it official Monday that Mark Read has been appointed its new CEO. He'll have his work cut out for him right out … Read the whole story