MediaPost Publications - MediaPost Agency Daily 09/04/2018

It's Official: Mark Read Is WPP's New CEO
by Steve McClellan
The company put out an official announcement Monday after months of speculation that the job was Read's to lose. Read the whole story
Ford Hires Wieden + Kennedy For Fall Campaign Work
by Larissa Faw
Ford Motor Co. confirmed today it has selected Wieden + Kennedy to lead the creative work for its upcoming U.S. fall campaign. Read the whole story

Gittings Joins Essence For New NA Strategy Role
by Steve McClellan
Jon Gittings joins Essence from sibling GroupM agency MediaCom where he has spent the last four-plus years, most recently as chief strategy officer for … Read the whole story
FEMA, Ad Council Get 'Ready' For September
by Larissa Faw
In this latest iteration of the public service "Ready" campaign, Facebook's Creative Shop is responsible for much of the ad content that includes a … Read the whole story
COMMENTARY
Ads.txt Is Only The First Step In Combating Ad Fraud
by Ivan Ivanov, Op-Ed Contributor
Adland needs to know that ads.txt is more of a welcome start in the fight against fraud. It is far from a silver bullet. Read the whole story
Big Week Coming Up For WPP
by Richard Whitman, Columnist
WPP made it official Monday that Mark Read has been appointed its new CEO. He'll have his work cut out for him right out … Read the whole story

Allen & Gerritsen Adds Two To HR Team
by Larissa Faw
With former HR lead Julianna Akuamoah having recently departed for Hill Holliday, Allen & Gerritsen (A&G) is evolving its HR department with two new … Read the whole story
Penn State Shifts Focus Toward Students In New Campaign
by Larissa Faw
The creative, from Decoded Advertising, shows real students to suggest how an idea progresses from its beginnings in a notebook to the broader community. Read the whole story