The agency cited the achievements of the women, but also a bid by the agency to create gender parity within its client teams. Read the whole story
Following a recent string of new business wins, Crossmedia has expanded its Philadelphia operation with the hiring of five new executives and its relocation … Read the whole story
The Ad Council's first partnership with Twitch will include a three-day charity live stream and Reddit will donate paid media to support an Ask … Read the whole story
Mindshare and Zilliqa are working with MediaMath, Rubicon Project and Integral Ad Science to develop the first prototype to test critical components of blockchain … Read the whole story
Nike's "net favorability" rating declined following news about its new "Just Do It" campaign featuring controversial NFL player and national rights protest figure Colin … Read the whole story
Kudos to Nike for not shying away from the controversial Colin Kaepernick, but instead embracing his right to express himself and making his value … Read the whole story
Mobile ad blocking has doubled in four years -- and Gen Z is twice as likely to block as average. Read the whole story
Here's what we could do as an industry to make advertisers' wishes come true -- maybe not exactly practical, but pointing us in the … Read the whole story
Campaign focuses on small, independent brewers as opposed to "craft" brands masquerading as small, but actually owned by conglomerates. Read the whole story
WPP consultancy Gain Theory has tapped marketing veteran Shawn O’Neal for the role of CEO North America. O’Neal brings 20-plus years of client side … Read the whole story
United Rentals has appointed Droga5 New York as its new lead creative and strategic agency after a competitive pitch. Previous work has been handled … Read the whole story