The switch came without a formal review, although the client's parent CMO Iain Douglass has previously worked with BAM and knows the leadership team … Read the whole story
It's the holding company's first acquisition since Mark Read took over as CEO earlier in the week and the second commerce-related M&A deal for … Read the whole story
We call them "holding companies," but the truth is Madison Avenue's biggest ad agency organizations are composites of businesses, as well as the consumer … Read the whole story
Recent news makes you realize how far women have to go to achieve parity and respect in many fields, not the least of which … Read the whole story
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The gender pay gap varies between agencies, but all must now up their game on gender equality and diversity. Read the whole story
- COMMENTARY
Marketers, driven by the promise of lower cost and better/faster execution, often find the grass is not much greener on their own side vs. … Read the whole story
Sally Beauty is selecting IBM iX to digitally overhaul the specialty beauty retailer and distributor's commerce experience. The review's decision was based partly on … Read the whole story
The ads for the NYC pop-up operating Sept. 22-Oct. 7 cheekily offer the chance to take a "Subway to Norway." Read the whole story
WPP’s AQKA has appointed Chris Wallace as client partner of media in San Francisco, tasked with driving "client satisfaction and business results.” His job … Read the whole story
