With an "unprecedented coalition of partners," GE, Google, IBM, Microsoft and Verizon will promote "She Can STEM" content across channels. Read the whole story
Magnetic analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to determine the optimal channel, timing, … Read the whole story
Gillette Venus is bypassing the traditional agency model to work directly with women creators on the new "Her Shot" campaign. Read the whole story
The new vertical is sponsored by American Express and explores how consumers make purchasing decisions. Read the whole story
Connected TV is blurring the lines between digital and traditional television programming. With a growing number of televisions connected to the internet through a … Read the whole story
Sometimes covering the advertising industry feels like being in that famous folk tale starring Henny Penny (or Chicken Little, if you prefer). Read the whole story
And deservedly so. Here's hoping that Nike and W+K receive similar recognition for their efforts. I'm betting they will. Read the whole story
A Place For Mom is appointing Mercury as its new AOR for TV buying for the senior assisted living referral service. The remit includes … Read the whole story
Helsinki Airport and Finnair teamed with their respective agencies to create a cinematic-quality short film on travel experiences. Read the whole story
Bob Bourgeois has been promoted to executive vice president, chief client officer at Mortenson Kim, the marketing and advertising agency with offices in Milwaukee … Read the whole story