MediaPost Publications - MediaPost Agency Daily 09/17/2018

Psyop Acquires Content & Co.
by Larissa Faw
Under the agreement, Content & Co founder/president Stuart McLean will remain in charge of the company, which will continue to operate in its current … Read the whole story
Calling All Startups: Want A Free Ad Campaign?
by Phyllis Fine
If you head a U.S.-based startup with annual revenue under $1 million, you're eligible to apply for S3 Agency's pro-bono campaign program. Read the whole story

Ad Execs: Blockchain Promising, But Slow To Adopt
by Joe Mandese
For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date … Read the whole story
Companies Support Hurricane Relief
by Tanya Gazdik
Donations from a slew of companies enable the American Red Cross to respond whenever disasters occur and help families during the recovery process. Read the whole story
L'Oreal Launches AR Makeup Try-On Tool, No App Required
by Chuck Martin
The tool features photo-realistic color simulation for consumers to see how products such as blush, eyeshadow and lipstick would look on them. Read the whole story
Uncle Ben's Lets Kids Swap Homework For Cooking
by Karlene Lukovitz
Actress Anna Faris, who says she values time cooking with her own six-year-old son, is helping to promote the program. Read the whole story
New Tourism Campaign Aims To Show Why Virginia Still Is For Lovers
by Richard Whitman, Columnist
The new campaign, from the Martin Agency, is called "LoveShare," and kicks off next week with print and broadcast ads. Read the whole story

VTech Selects Empower For Media AOR Duties
by Steve McClellan
VTech, maker of children’s learning/toy products has selected Empower for media duties that include research, digital, social media and content marketing efforts. The selection … Read the whole story
Cheetos Taps Team Of Agencies For L.A. Pop-Up
by Larissa Faw
After last year's Cheetos-themed pop-up restaurant in New York City, the concept is heading west with the opening of "The Flamin' Hot Spot." Read the whole story
DAN Names New CEO For Mexico
by Steve McClellan
Dentsu Aegis Network has named Sebastián Tonda CEO in Mexico, where he will lead the group’s efforts in what it calls a rapidly expanding … Read the whole story