Mediapsssst
It's quite a contrast to the megalomaniacal Schnatter and the ads he did over the years, which were all about him and his fabled ability to sell. Read the whole story
UM's strengths include analytics, emerging technology, and data sciences. Zenith's strengths include strategic vision, analytics, performance marketing and data sciences. Both agencies have weaknesses. Read the whole story
F&B will be the surviving brand, given its broader footprint outside of the U.S. market. Read the whole story
Colleen DeCourcy and Tom Blessington will lead the independent agency as co-presidents, and Dave Luhr and Susan Hoffman will move into chair roles alongside ... Read the whole story
The Fader/Cornerstone, one of the earliest partnerships between publisher and creative agency, is further extending its reach into the ad world by poaching an ... Read the whole story
Brand's official sparkling water sponsorship kicks off this week, expanding Coca-Cola's tour partnership. Read the whole story
- COMMENTARY
Here are the top reasons why organizations are considering alternative approaches: Read the whole story
Pitch is appointing Galen Graham as chief creative officer to lead creative on clients such as Burger King, Tim Horton’s, Westfield, Roche, Genentech, and ... Read the whole story
"Because of You" message is specifically designed to avoid painting individual teens as evil culprits. Read the whole story
The fast food giant has been conducting a global review of its media agency assignments since last fall. Read the whole story
