MAD Agency Daily
Wednesday, September 19, 2018
  • UM, Zenith Lead The Pack In Forrester Media Agency Study

    UM's strengths include analytics, emerging technology, and data sciences. Zenith's strengths include strategic vision, analytics, performance marketing and data sciences. Both agencies have weaknesses. Read the whole story

  • MDC Agencies Forsman & Bodenfors And KBS Merge

    F&B will be the surviving brand, given its broader footprint outside of the U.S. market. Read the whole story

  • Wieden + Kennedy Rejiggers Leadership Team

    Colleen DeCourcy and Tom Blessington will lead the independent agency as co-presidents, and Dave Luhr and Susan Hoffman will move into chair roles alongside … Read the whole story

  • The Fader Strengthens Creative Cornerstone Partnership

    The Fader/Cornerstone, one of the earliest partnerships between publisher and creative agency, is further extending its reach into the ad world by poaching an … Read the whole story

  • Dasani Launches First Sports Partnership With PGA Tour

    Brand's official sparkling water sponsorship kicks off this week, expanding Coca-Cola's tour partnership. Read the whole story

  • Why In-Housing Programmatic Isn't All-Or-Nothing Choice

    Here are the top reasons why organizations are considering alternative approaches: Read the whole story