UM's strengths include analytics, emerging technology, and data sciences. Zenith's strengths include strategic vision, analytics, performance marketing and data sciences. Both agencies have weaknesses. Read the whole story
F&B will be the surviving brand, given its broader footprint outside of the U.S. market. Read the whole story
Colleen DeCourcy and Tom Blessington will lead the independent agency as co-presidents, and Dave Luhr and Susan Hoffman will move into chair roles alongside … Read the whole story
The Fader/Cornerstone, one of the earliest partnerships between publisher and creative agency, is further extending its reach into the ad world by poaching an … Read the whole story
Brand's official sparkling water sponsorship kicks off this week, expanding Coca-Cola's tour partnership. Read the whole story
Here are the top reasons why organizations are considering alternative approaches: Read the whole story
It's quite a contrast to the megalomaniacal Schnatter and the ads he did over the years, which were all about him and his fabled … Read the whole story
Pitch is appointing Galen Graham as chief creative officer to lead creative on clients such as Burger King, Tim Horton’s, Westfield, Roche, Genentech, and … Read the whole story
"Because of You" message is specifically designed to avoid painting individual teens as evil culprits. Read the whole story
The fast food giant has been conducting a global review of its media agency assignments since last fall. Read the whole story