by Larissa Faw
WPP is forming a super agency by uniting Y&R and VML, marking one of the first big moves under new WPP CEO Mark Read. … Read the whole story
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by Richard Whitman, Columnist
He's off for a little R&R and will be back soon. Read the whole story
by Larissa Faw
The Y&R-VML merger was reportedly in the works under Martin Sorrell. Read the whole story
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by Larissa Faw
TSW Los Angeles is what the agency calls a direct response to client demand for help expanding into new territories. Read the whole story
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by Larissa Faw
Tomasz Pawlikowski, chairman of Publicis Communications Poland, and Piotr Pietka, CEO of Publicis Media Poland, will serve as co-CEOs of Publicis Groupe Poland. Read the whole story
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by Melynda Fuller
New technology dubbed Zeus, expected to begin testing in 2019, will allow Arc clients to take advantage of more effective header bidding, among other … Read the whole story
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by Larissa Faw
Accenture Interactive's MXM is appointing Eva Neveau as executive creative director to re-team with her former Publicis.Sapient colleague Roald van Wyk. who joined the … Read the whole story
by Larissa Faw
Three in four respondents (73%) say that now want to experience real life rather than digital life. Music proves a connector in today's world. Read the whole story
by Sarah Mahoney
Nike posted sales and earnings that beat expectations, while Under Armour hired Alessandro de Pestel away from Tommy Hilfiger Global/PVH Europe. Read the whole story
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by Ray Schultz
A study shows that firms are lagging on helpfulness, personalization and being customer-focused. Read the whole story