The investigation is looking at nontransparent ad-buying practices, including agencies receiving rebates from media outlets, Read the whole story
He's off for a little R&R and will be back soon. Read the whole story
Mailchimp is unveiling a new brand identity as the email marketing company evolves into a full-service marketing platform. Read the whole story
Brite Media is overhauling the out-of-home company's leadership team following the March acquisition of Mesmerize Marketing. Read the whole story
MoffettNathanson Research expects total TV advertising to drop 4.3% in 2019 due to lower comparisons against the Winter Olympics and midterm elections this year. Read the whole story
The acquisition will complement GPJ's experiential marketing services. Kenwood's nine-person team will join the GPJ staff in its San Francisco office. Read the whole story
It's estimated the campaign likely earned $163 million in free word-of-mouth marketing. Read the whole story
The names of the men surround a box of text, with the headline: "We believe Anita Hill. We also believe Christine Blasey Ford." The … Read the whole story
- COMMENTARY
Highlights from the Relevance Conference, held by AT&T and its newly branded advertising and analytic division Xandr. Read the whole story
- COMMENTARY
It has been instructive to watch Christine Blasey Ford's testimony -- while also listening to the conversations of people in the advertising business. Read the whole story
