A definitive agreement was announced in July. IPG is funding the purchase with a $2 billion senior note offering. Read the whole story

The ad industry today is unveiling the beta version of a standardized "data transparency label," which mimics the Food and Drug Administration's packaged food … Read the whole story

Unstereotyping is challenging norms like having a panel full of men talking about the future of women, said one panelist. Read the whole story

When it comes to over-the-top video, Lesser says he sees a marketplace where advertising is prevalent, despite the current market leaders Netflix and Hulu … Read the whole story

Committing to diversity "is a long-term proposition," said PwC's Shannon Schuyler, principal, chief purpose officer and corporate responsibility leader at PwC. As soon as … Read the whole story

Consumers "expect brands to take a stance and not just put out ads," said one CMO. Read the whole story

The purchase is BSC's second M&A deal in recent months. In July its Engine Shop marketing agency acquired GroupM's sponsorship conference organizer IEG and … Read the whole story

For all the ways marketers target people -- demos, etc. -- character has rarely had a role on Madison Avenue. Until now. Read the whole story