A definitive agreement was announced in July. IPG is funding the purchase with a $2 billion senior note offering. Read the whole story
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MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story
The ad industry today is unveiling the beta version of a standardized "data transparency label," which mimics the Food and Drug Administration's packaged food … Read the whole story
Unstereotyping is challenging norms like having a panel full of men talking about the future of women, said one panelist. Read the whole story
When it comes to over-the-top video, Lesser says he sees a marketplace where advertising is prevalent, despite the current market leaders Netflix and Hulu … Read the whole story
Committing to diversity "is a long-term proposition," said PwC's Shannon Schuyler, principal, chief purpose officer and corporate responsibility leader at PwC. As soon as … Read the whole story
Consumers "expect brands to take a stance and not just put out ads," said one CMO. Read the whole story
Female agency CEOs gathered to discuss what's next for the diversity movement. Read the whole story
The purchase is BSC's second M&A deal in recent months. In July its Engine Shop marketing agency acquired GroupM's sponsorship conference organizer IEG and … Read the whole story
COMMENTARYFor all the ways marketers target people -- demos, etc. -- character has rarely had a role on Madison Avenue. Until now. Read the whole story
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Facebook and Google's share of digital marketing is forecast to decline as Amazon rises and tougher regulation bites. Read the whole story
Bottom line -- based on the questions and answers at an Advertising Week session Monday afternoon, it will be a long slog to solve … Read the whole story
Creative is themed around how Rite Aid gives flu shots so people don't miss important events like anniversaries or family trips. Read the whole story
Publicis.Sapient is appointing Sooho Choi as senior vice president, travel and hospitality lead to oversee the digital hub's travel and hospitality accounts globally. In … Read the whole story
BikeNWA is appointing Walrus as its first AOR as the Northwest Arkansas advocacy group seeks to raise its cycling profile. The remit includes strategy, … Read the whole story
